The joy of prose

After enjoying Don Watson's recent works ("Death Sentence", and "Dictionary of Weasel Words"), two essays bemoaning the lack of thought given to public language, the next natural step seems to be to encourage the principles put forward by Watson amongst those I work with, and those I work for.

Maintaining websites is one thing, but creating quality content is another. For better or worse, this process is almost solely in the client's hands.

Writing clearly, concisely and creatively is a difficult (and under-valued) skill. Several recent articles on the web offered a few practical pointers when honing web-based writing:

• "How to Write Successfully for the Web"
• "Attack of the Zombie Copy"
• "Death Sentence" - Don Watson